From a Dream Factory to a City of Competitions: International Taekwondo Training Camp Breathes New Life into Hengdian’s Sports Tourism

This training camp innovatively adopted“Light on Assets, Heavy on Content”, Immersive Experience"the business model of,"Hechang TechnologyandHengdian Film and Television CityEstablishing a Good Working Relationship...which has significantly reduced core operating costs such as venue setup and logistical support, resulting in improvements in both resource utilization and operational efficiency,has also becomeThe Importance of Developing Sports Tourism Projects and Building a Sports Tourism Destination in HengdianPractice. According to reports, this event attracted participants from across the countryWith over 200 participants from 14 teams, as well as more than 10 young Taekwondo athletes from Kazakhstan, the 12-day closed-door professional training camp not only stimulated essential spending among participants on accommodation, meals, transportation, and training equipment, but also effectively revitalized the Hengdian Scenic Area and its surrounding areas.LocalConsumer experiences will further help Hengdian establish itself as a sports tourism destination with international influenceBringing New Perspectives...providing a practical and replicable model for developing sports tourism projects in Hengdian and advancing the development of sports tourism destinations, thereby realizing the value of sportsandBenefits of Culture and TourismDoubleFocus on Improvement。

It is worth noting that this Hengdian training camp is not a one-time commercial event, but ratherHechang TechnologyThis marks a strategic starting point for Hengdian Film and Television City to deepen its commitment to youth taekwondo, stimulate innovation in sports, systematically tap into the potential of Hengdian’s sports tourism, and advance the development of Hengdian as a sports tourism destination.With the official signing of the Taekwondo Grand Slam World Youth Club League agreement, the two parties have further solidified the foundation of their partnership.Leveraging Hengdian’s unique film, television, and cultural tourism resources, and combining them with Hechang Technology’s channel advantages across China and around the world, the two parties have agreed onWith a development strategy centered on “space + content,” the plan is to upgrade the short-term training camp model to year-round, regular operations and gradually establish a new benchmark for urban sports with industry-wide influence. This aligns closely with Hengdian’s recent efforts to host various sporting events and fully establish itself as a “City of Sports.”...With Hechang Technology entering the market, it willFurther expand the range of sports tourism offerings in Hengdian and foster a deeper integration between sports innovation and tourism consumption.

With a focus on long-term development goals, both partiesCurrentlyThe core of the multi-dimensional advancement plan lies in building, through continuous innovation in sports,An integrated operational system combining “training, competition, research, and tourism” will further tap into the potential of Hengdian’s sports tourism projects and enhance the destination’s status as a sports tourism hub. Specifically, the plan is toThe leading departments at all levels'Let’s support the establishment of an international youth taekwondo training base to attract high-level teams from home and abroad for training camps and to develop a regular youth sports training and tourism program; let’s fully leverage the unique features of Hengdian’s film and television sets to innovatively createAn exclusive event IP combining “film and television settings with youth sports competitions,” featuring differentiated products such as on-location competitions and immersive experience events to enhance the fun and experiential value of sports tourism; At the same time, Hengdian will be developed into a launchpad and brand showcase for cutting-edge equipment such as WayChamp smart protective gear. Leveraging the scenic area’s high visitor traffic, a comprehensive ecosystem for research and development, testing,展示, and promotion will be established to empower sports tourism through technological innovation and enrich Hengdian’s sports tourism offerings.

The results of this eventThe “Hengdian Model” has not only enriched the range of taekwondo events and activities for youth and expanded the scope for the sport’s development, but through continuous innovation in operations, products, and settings, has revitalized the innovative vitality of the sports industry. It has provided strong support for systematically tapping into Hengdian’s sports tourism potential and enhancing the destination’s reputation and influence, while also offering professional and replicable best practices for domestic cultural and tourism sectors to empower sports initiatives, for cities to create distinctive sports IPs, and for advancing the development of sports tourism destinations.Sample。Next Step，Hechang TechnologyWill beThe leading departments at all levels'Under this guidance, we will continue to optimize our operational model and deepen content innovation, striving to establish Hengdian as a leading domestic and internationally renowned model for the integrated development of youth taekwondo, sports, and culture and tourism,By continuously implementing sports event IPs, we will support the development of Hengdian as the “City of Sports,” and promote Hengdian as a high-quality sports tourism destination that combines the unique charm of the film and television industry with the vibrancy of sports,AlsoTo promote the high-quality development of taekwondo in China and provide sustained momentum for sports consumption.