Recently, Wuxi Waychamp Digital Technology Co., Ltd. (WAYCHAMP) and Cambodia’s Virtual Sport Academy successfully held a signing ceremony for their strategic partnership. The two parties signed a regional agency authorization agreement on-site at the World Taekwondo (Wuxi) Center, officially designating Cambodia’s Virtual Sport Academy as WAYCHAMP’s authorized agent in Cambodia, with full responsibility for WAYCHAMP’s independently developedWAYCHAMPElectronic Protective GearProduct sales, event organization, and marketing activities in the Cambodian market.
Wuxi Hechang Digital Technology Co., Ltd. is a high-tech enterprise in China specializing in the research and development of smart Taekwondo equipment. Its "WAYCHAMP Electronic Protective Gear" features fully independent intellectual property rights and has been certified by the World Taekwondo Federation. Thanks to its precise strike detection and stable, reliable performance, the product is widely used in Taekwondo competitions at all levels both domestically and internationally, serving as a benchmark for Chinese-made sports technology equipment entering international markets.
Cambodia’s Virtual Sport Academy has established a strong presence in the Cambodian taekwondo market. It is familiar with the local sports associations, clubs, training institutions, and the competitive landscape, and possesses proven capabilities in local operations, event organization, and channel promotion. Through this partnership, both parties will leverage their respective strengths to jointly promote the adoption of domestically produced smart taekwondo equipment in Cambodia.
Under the terms of the agreement, Virtual Sport Academy, as the officially authorized distributor in Cambodia, will be fully responsible for the marketing, sales, product delivery, and after-sales technical support of WAYCHAMP electronic protective gear throughout Cambodia. At the same time, it will collaborate with local taekwondo associations and and clubs to vigorously promote the use of this equipment. The company will provide support for various taekwondo events, organize equipment demonstrations, referee training sessions, and equipment test matches, among other activities, to drive the digital transformation of taekwondo competitions in Cambodia and contribute to the popularization and development of the sport in the country.
A representative from Hechang Technology stated that Cambodia and Southeast Asia are regions with a strong taekwondo culture, and this licensing partnership represents a significant step in Hechang Technology’s expansion into the Southeast Asian market. Leveraging the localized operational capabilities of Virtual Sport Academy, the “WAYCHAMP Electronic Protective Gear” into Cambodian competition venues and clubs, bringing China’s sports technology achievements to Southeast Asia, continuously expanding the global influence of domestically produced smart protective gear in the taekwondo industry, and propelling “Made in China” sports equipment onto the world stage.
The head of Cambodia’s Virtual Sport Academy stated that it is a great honor to enter into a strategic partnership with Hechang Technology. WAYCHAMP electronic protective gear offers stable performance and accurate scoring, which will effectively enhance the fairness and professionalism of taekwondo competitions in Cambodia. Going forward, the team will devote its full efforts to marketing and event support, working to encourage more taekwondo events in Cambodia to adopt WAYCHAMP electronic protective gear and thereby promote the high-quality development of the country’s taekwondo industry.
The signing of this strategic partnership marks Waychamp’s official entry into the Cambodian market and the establishment of a new business foothold in the Southeast Asian region. Moving forward, the two parties will continue to deepen their collaboration, engaging in in-depth cooperation across multiple dimensions—including the sale of taekwondo equipment, the joint organization of competitions, and talent training—to jointly explore opportunities for the development of the taekwondo industry in Southeast Asia and help Chinese sports technology brands expand into international markets.
